Adguard Store !!top!! -

| Revenue Stream | Year 1 (est.) | Year 2 (est.) | |----------------|---------------|---------------| | Hardware (AdGuard Home devices) | $400,000 | $1.2M | | Routers (partner margin) | $150,000 | $600,000 | | Subscription bundles | $250,000 | $800,000 | | Merchandise | $50,000 | $150,000 | | | $850,000 | $2.75M | | COGS & OpEx (hardware, pop-ups, logistics) | -$600,000 | -$1.8M | | Net Profit (before tax) | $250,000 | $950,000 |

Proceed with Phase 1 (online store + merchandise) immediately. Conduct a user survey to prioritize hardware features. After 6 months, if pre-orders exceed 500 units, launch a single pop-up at a major European tech event (e.g., Chaos Communication Camp, Web Summit). adguard store

By controlling both the software and the hardware retail experience, AdGuard can become the —for those who want to block ads, trackers, and surveillance at every layer. This paper is a conceptual analysis and does not represent an official plan by AdGuard Software Limited. All financial estimates are illustrative. | Revenue Stream | Year 1 (est

Note: Physical pop-ups operate at a small loss in Year 1, treated as marketing expense. The AdGuard Store —starting as an online hardware boutique with strategic physical pop-ups—offers AdGuard a credible path to expand beyond software. It addresses a genuine user need (turnkey privacy hardware), generates new revenue, and strengthens brand loyalty. The risks are manageable through phased testing and low-capital pop-ups rather than permanent retail. By controlling both the software and the hardware