When I ask her about the tension between her message of minimalism and her maximalist business model, she doesn’t flinch.
Her detractors point out the hypocrisy. The $90 candle ( Mutha’s Grief ). The $500 “accountability pods.” The fact that she preaches “slow living” while releasing a new merch drop every six weeks. allison mutha magazine article
Then she checks her Instagram DMs. To pre-order the limited edition “Mutha Knows Best” candle (scent: bergamot and class anxiety), visit allisonmutha.co/shop. Use code STRANGEMAGIC for 10% off and a free PDF of “77 Affirmations for When You’re Feeling Mid.” When I ask her about the tension between
She looks at it. She looks at me.
In it, she is crying. Not ugly crying. Curated crying. A single tear rolls down her cheek as she stares into the camera. The caption reads: “Does anyone else feel like they’re failing at rest?” The $500 “accountability pods