"Let me get to slide 47," she replied.
Twelve minutes in, the CFO interrupted. "Meera, what does this cost?" effective business communication by asha kaul
"Good morning. I'm going to make a statement, then prove it. Vantage is not just ready. It is profitable. Here is the proof." "Let me get to slide 47," she replied
The board voted unanimously. Vantage launched six weeks later and became Aether’s most profitable product. I'm going to make a statement, then prove it
She walked into the reconvened meeting. This time, she looked the CFO in the eye. She did not touch her laptop.
"You spoke to the CFO like he was an engineer. He doesn't care about Kalman filters. He cares about cash flow. The sales head doesn't care about torque. She cares about client objections. You must translate your language into their reality."
"Your brain thinks in data. A business leader's brain thinks in stories. Use the Pyramid Principle: state your conclusion first, then the supporting arguments, then the data. Flip your slide deck upside down."