But a revolution was coming. By 2005, HDTVs were dropping below $2,000 for the first time. The PlayStation 3 and Xbox 360 were pushing HD gaming. And more importantly, ESPN2’s programming was changing. It was no longer just the "deuce" for roller hockey and bass fishing. It had become the home of crucial NASCAR races, the growing UFC phenomenon (starting with “The Ultimate Fighter” finale in 2006), and the nascent buzz of Major League Soccer. The NFL Draft had started to bleed over from ESPN. College football’s Big 12, Pac-10, and Big East games were increasingly landing on ESPN2 as prime-time slots.
There was one infamous glitch, of course. In 2011, during a tight college basketball game between Duke and North Carolina, the ESPN2HD feed glitched for 47 seconds, freezing on a frame of Coach K screaming, his face stretched into a Francis Bacon painting. Twitter melted down. But it was fixed. And fans forgave, because the other 99.9% of the time, the deuce was finally, unequivocally, beautiful. espn2hd
But the true baptism came at 7:30 PM that night. It was the “NASCAR Sprint Cup Series at Martinsville.” The race was delayed by rain, but when the green flag dropped under the lights, the world changed. The deep burgundy of the track’s clay, the metallic flake in the paint schemes, the orange glow of the brake rotors—all of it exploded into homes. A fan in a bar in Charlotte shouted, “Holy [expletive], look at the dust .” Dust. You could see individual particles floating in the stadium lights. But a revolution was coming
The screen shrinks to a 4:3 pillarboxed square in the center of your beautiful widescreen television. The edges are gray or black. And the picture itself? It’s soft, grainy, and smeared. You’re watching “NHRA Drag Racing” or a low-stakes mid-major college basketball game. The scorebug is chunky, the graphics are from the dial-up era, and the player’s faces are watercolor paintings. You think to yourself: Why does the B-team get the bad vision? And more importantly, ESPN2’s programming was changing
Then, you flip to ESPN2. A familiar sinking feeling hits.