Pull your last four seasons of margin-by-sales-channel data. If your DTC margin isn’t 20 points higher than your wholesale margin, you don’t have a channel strategy—you have a subsidy program. This concludes Episode 5, version 2. Next week: Returns fraud and the cost of “free” shipping.
Pull your last four seasons of margin-by-sales-channel data. If your DTC margin isn’t 20 points higher than your wholesale margin, you don’t have a channel strategy—you have a subsidy program. This concludes Episode 5, version 2. Next week: Returns fraud and the cost of “free” shipping.
