How To Determine Seasonality In A New Sem Account -
For established accounts, you can look back at three years of data to see the summer slump or the Q4 spike. But for a new account? You have zero historical data. You don’t know if a sales drop in March is due to bad keywords or an industry-wide trend.
By: The SEM Strategist
By Month 12, you won't be a new account anymore. You will be the expert who predicted the Q3 slowdown before the client even felt it. how to determine seasonality in a new sem account
You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality . For established accounts, you can look back at
For established accounts, you can look back at three years of data to see the summer slump or the Q4 spike. But for a new account? You have zero historical data. You don’t know if a sales drop in March is due to bad keywords or an industry-wide trend.
By: The SEM Strategist
By Month 12, you won't be a new account anymore. You will be the expert who predicted the Q3 slowdown before the client even felt it.
You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality .