Marketing Research = The bridge between the company and the customer’s mind.
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. But in plain English: Listening to the market before you speak. Slide 3: Why Should You Care? (The 3 Roles of Research) Visual: Three icons – Magnifying glass (Descriptive), Crystal ball (Predictive), Steering wheel (Prescriptive) introduction to marketing research ppt
Here’s a structure and content for an PowerPoint presentation. It’s designed to grab attention, tell a story, and avoid the usual boring definitions. Presentation Title Slide Title: The Secret Sauce of Business Decisions: Introduction to Marketing Research Subtitle: Why gut feelings fail and data wins Your Name / Course Slide 1: The Hook – “The $50 Million Mistake” Visual: A split image – Left side: A happy Coca-Cola executive in the 1980s. Right side: A sad Pepsi logo. Marketing Research = The bridge between the company
– Used research to see that people wanted binge-watching and original content → Created House of Cards (without a pilot episode). Slide 3: Why Should You Care
– What happened? Example: “Sales dropped 15% last quarter.”
| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels |