Venture [new]: Jenna J Ross And Bruce

Here’s the useful truth: Most teams fail because the skeptic and the opportunist argue during the wrong phase.

— Ross & Venture, for teams who want to be brave without being stupid. jenna j ross and bruce venture

The Skeptic’s ROI & The Believer’s Buffer: A Field Guide to High-Risk, High-Uncertainty Collaboration Here’s the useful truth: Most teams fail because

Jenna J. Ross, Ph.D. & Bruce Venture

For anyone trying to launch a project (business, research, creative) where the evidence is thin, the stakes are high, and one of you thinks “the data is incomplete” while the other thinks “the vibe is right.” Part 1: The Core Conflict (Jenna) Bruce will say: “We don’t need more data, we need a decision.” Ross, Ph

We built a simple 2x2 for any decision:

I will say: “We don’t need a decision, we need a falsifiable hypothesis.”