Within 90 seconds, his phone buzzed. A text from Jim: “Oh crap. On it. Sorry—got buried in a new concept.”
Later, Marcus asked Jim, “Why does that silly site work when email and Slack don’t?” jimslip.com
One Thursday, the team was preparing for a $2M client pitch. The final video edits, the case study PDFs, and the revised budget—all of it required Jim’s sign-off. Marcus sent three emails. Two Slack messages. Even a sticky note on Jim’s monitor that read: Within 90 seconds, his phone buzzed
He typed: “The Patterson pitch deck final approvals. Team stuck until you review. Can you give 10 minutes?” Within 90 seconds