DeJoria famously lives by the motto: "Profit is the applause you get for taking care of your customers and your team." On the show, he often asked deeper questions. Instead of "What are your margins?", he’d ask, "How do you treat your first employee?" or "Why should a customer love you?"
If you missed Season 4, it’s worth a re-watch. Look for the guest shark with the silver hair, the calm voice, and the eyes that have seen rock bottom. He’s not just investing in products—he’s investing in second chances. john paul dejoria guest shark season 4
That backstory is crucial because when John Paul sits across from an entrepreneur, he isn’t just looking at a P&L sheet. He’s looking at survival instincts . Unlike some sharks who look for immediate cash flow or viral gimmicks, DeJoria brought a distinct energy to Season 4: DeJoria famously lives by the motto: "Profit is
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