Kingliker

Her boss smiled. "That's not a bug. That's engagement."

His nickname, coined by the satirical magazine Punch in 1926, was cruel but precise: "The Kingliker—a man whose taste is not his own, but the echo of a throne." kingliker

A behavioral psychologist named Dr. Aris Thorne was studying the brand-new "Like" button on a fledgling platform called Facebook. He noticed a strange pattern. Users didn't just like things they enjoyed. They liked things after seeing that their friends liked them. And more powerfully, they liked things after seeing that a high-status user—a "local king" of their social graph—had liked them first. Her boss smiled