Emma opened LinkedIn and typed: 🛠️

Within two hours, her dataset was tidy: no blanks, no duplicates, consistent scales. Now for the magic. Emma wanted to show her manager how sentiment varied by product category and region.

Pro tip: Use Edit > Options > Charts to set colorblind-friendly palettes before you start. Your audience will thank you.

Emma learned that LinkedIn wasn’t just for boasting—it was for teaching. And SPSS wasn’t just for academic tests—it was a practical tool for turning chaos into clarity, one bar chart at a time.

Then came the trickier part: creating a new “Customer Sentiment” variable from open-ended text responses. She used to turn categories (“very unhappy” to “very happy”) into numbers 1–5. A quick Frequencies check showed the distribution looked plausible.