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Johnson, C. (2019). “The Online Television Industry: Aggregators, Platforms, and the Question of Control.” In From Networks to Netflix (2nd ed., pp. 221–238). Routledge.

If you need a more recent (2023–2025) paper or one with direct empirical data on user behavior regarding “free movies on Prime,” let me know — I can help locate a specific citation. movies on prime now free

Lobato examines how streaming platforms (including Amazon Prime Video) use “free” or bundled content as part of their subscription retention strategies . He discusses the shift from pay-per-view and ad-supported models to hybrid models (e.g., Prime’s “included with Prime” versus “rent/buy”). The paper also explores algorithmic curation and how “free” content drives user engagement. Johnson, C

Here’s a well-regarded academic paper that, while not exactly titled "movies on Prime Now free," closely engages with the behind why certain movies become free on subscription services like Amazon Prime: 221–238)

Lobato, R. (2018). “Rethinking the TV Screen: Aggregators, Curators, and the New Television Ecology.” Media International Australia, 166(1), 45–55.

This chapter specifically analyzes Amazon Prime’s dual model (subscription + transactional) and explains why certain movies become “free” temporarily — often due to licensing windows, promotional deals, or as a strategy to compete with ad-supported tiers (e.g., Freevee, formerly IMDb TV, which is integrated into Prime).