Unlike traditional secret societies with grand lodges, the DBG operates via “Burrows”—cells of 3-7 members who know each other only by aliases derived from famous rabbits in fiction (e.g., “Brer,” “Bunnicula,” “Hazel,” “Fiver”). Promotion requires a “Pulling of the Ears”: a 48-hour isolation in a sensory-deprivation tank while listening to a loop of slowed-down children’s programming.
The Gang’s primary emblem is a crudely drawn rabbit—usually a lop-eared breed—with hollow, X-ed out eyes and a single stitch across its mouth. Variations include the rabbit holding a stopwatch (suggesting controlled time) or standing on two legs with human-like hands. The secondary symbol is a downward-facing triangle intersected by two curved lines, resembling both a broken hourglass and a rabbit’s head. secret society dead bunny gang
According to the ARG’s recovered documents, the Dead Bunny Gang originated in the late 1990s among a splinter group of disaffected game developers from Austin, Texas, who called themselves the “Lagomorph Lodge.” After a failed viral marketing campaign for a cancelled survival horror game titled Warren’s End , the group went underground. They adopted the dead rabbit as a mascot for “the silence after the scream.” Unlike traditional secret societies with grand lodges, the