Smmwe - 4.0.0 [better]

Social Media Marketing and Web Engagement (SMMWE) 4.0.0: A Framework for AI-Driven, Omnichannel Consumer Interaction

J. Carter, L. M. Nguyen, & R. K. Patel

Carter, J., Nguyen, L. M., & Patel, R. K. (2025). SMMWE 4.0.0: A framework for AI-driven, omnichannel consumer interaction. Journal of Digital Marketing & Emerging Technologies , 18(2), 45–67. If you need a downloadable PDF or specific implementation guide (e.g., checklist, maturity model, or API pseudocode for the UCG), let me know and I can generate a structured document outline for you. smmwe 4.0.0