So go ahead. Back off the redline. Leave 20% on the table today—so you can show up again tomorrow.
4 minutes We live in a world that glorifies the max. Max output. Max reps. Max hours logged. Max growth. subsmax
It’s not a new software or a vitamin. It’s a mindset. And it might just save your career, your fitness, and your sanity. In simple terms, subsmax means operating at less than your absolute maximum capacity —on purpose. So go ahead
Subsmax growth means growing at a sustainable rate—say 15-25% annually instead of 200%. It’s less exciting to VCs, but it builds companies that last. Because it feels like laziness. 4 minutes We live in a world that glorifies the max
That’s subsmax. And it works. Do you already practice subsmax without calling it that? Or are you a “max or nothing” person? Let me know in the comments.
But here’s the hard truth: It’s a short-term lever, not a long-term strategy.
Our culture punishes “less than max.” If you’re not grinding, you’re falling behind. If you’re not going all out, you’re not trying hard enough.