Tiktok Attribution Window __top__ -

Google will say: "The user clicked a Google search link 10 minutes before buying. Google gets the credit."

Let’s fix that confusion. Understanding the is the single most important factor in deciding whether you scale your account to $100k/day or shut it down in frustration. What is an Attribution Window? In plain English, an attribution window is a time limit. It answers the question: "If a user sees or clicks my ad, how many days do I get to count them if they buy something?" tiktok attribution window

Don't judge a campaign 24 hours after it starts. Don't kill a creative because it didn't generate a "click" immediately. Give the algorithm time to find the right person, and give that person time to remember your brand. Google will say: "The user clicked a Google

TikTok doesn't track a customer's life cycle forever. It sets a clock. If the customer buys after the clock runs out, TikTok takes zero credit—even if the ad was the reason they wanted the product. TikTok splits attribution into two categories. You need to treat them differently. What is an Attribution Window